What is Inbound Marketing?
Inbound marketing is a focused approach to earning customers.
Your customers are looking for solutions that satisfy their needs and solve their problems – most (if not all) start their search online. By creating content designed for your ideal customers, inbound marketing helps your customers find you and earns their attention.
In the place of traditional Outbound Marketing tactics, you should be developing new channels aimed at building awareness, developing relationships and generating leads.